Our Audience

Our audience isn’t just browsing, they are planning, investing, and transforming their project plans into real homes. We reach them early in their journey, guide them through every stage, and keep them coming back for trusted advice, expert insight, and inspiration.

Selfbuild audience breakdown: self builders, renovators and extenders

A high-intent audience actively researching products, services and expertise for real home projects.

Connect With Customers Across Ireland

Our audience spans all four provinces, giving exhibitors exposure to engaged homeowners and self-builders across the island of Ireland, helping your brand connect with customers wherever they are in their building journey.

100%

of our audience are based across Ireland

What Stage Are They At?

Most are in planning

Most are in planning. Over half of our audience are in the planning or early stages - ideal for targeted engagement.

57%

are in the planning or consideration stage.

What Are Their Budgets?

High value opportunity.

Over one third of our audience are working with budgets over €250K.

Premium audience. High intent. Real projects.

get in touch

For brands like yours, this means direct access to an active, engaged and affluent audience, people who are ready to spend and eager to learn

Be Present At Every Stage

We Connect Throughout Their Journey

Planning
Inspiration, ideas and early reasearch
Design
Comparing options and selecting products
Build
Making key purchasing decisions
Finish
Adding the finishing touches

Get In Front Of Our Audience!

Our Dedicated audience of self-builders, extenders and renovators are highly motivated, research-driven, and committed to making the right choices. By partnering with Selfbuild, you can position your brand at the heart of their journey.

Find Out More Today